FTC requires Constellation Brands Co. to cease making false advertising claims for its Wide Eye AED brand.
On October 2, 2009, the FTC reached a settlement agreement with Constellation Brands regarding the marketing of Wide Eye, a caffeinated schnapps. The FTC complaint alleged that advertising for the brand was “deceptive, unsubstantiated and in violation of federal law” because of claims that the product will keep consumers alert and counteract the intoxicating effects of alcohol. The company agreed to discontinue such advertising claims.
Links
FTC news release (Click Here)
FTC decision and order (Click Here)
Advertising exhibits to complaint (Click Here)