U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB)
TTB announces that AED advertising that implies that the products have energizing effects is misleading and violates federal law.
In 2005, TTB issued announcements regarding the marketing of AEDs. It stated that any advertising statements that imply that consuming an AED will have a stimulating or energizing effect or will enable a consumer to drink more of the product without feeling the effects of alcohol are misleading health-related statements that violate Federal law. (Click Here)
TTB imposes sanctions on McKenzie River Company for misleading AED advertising
TTB has initiated one enforcement action regarding AED marketing violations. On July 25, 2007, TTB announced that McKenzie River, producers of Sparks AED (prior to its sale to MillerCoors Co.) would serve a 7 day suspension and pay a $200,000 fine for ads that used the term “alc/energy”. (Click Here)